Ranking your ProZ.com profile: A tutorial by panelist Triston Goodwin 1

I recently had the pleasure of moderating a panel discussion entitled “What makes a great ProZ.com profile” during the Marketing & Recruitment day of ProZ.com’s annual virtual event series. During the session, co-panelists and outstanding ProZ.com members Fernanda Rocha and Triston Goodwin provided many tips and suggestions on how to get the most out of your presence on the site in order to attract more clients and find work. But, for as much as we were able to cover during the discussion, both panelists still had a lot more to say on the subject.

In the video below – made shortly after the panel – Triston describes other strategies to leverage your presence on ProZ.com to find work both on and off the site. What he describes is the concept of parasite ranking – which is, in Triston’s words, a technique used “to rank a page from another website that has really good metrics for a keyword that you want to rank for, then use that ranking to send people back to you.” Learn more in this tutorial:



Profile sections mentioned in this video:
Tagline
About Me
CV/Resume
Portfolio
Search Engine Optimization tab:

Title tag
Keywords (Focus on long-tail keywords!)
Preferred URL format

Suggested resources:
https://moz.com/researchtools/ose
http://kwfinder.com


Many thanks to Triston for this great tutorial on how to harness the power of effective SEO to improve your chances of meeting more (and better) clients!

Interested in learning more? Be sure to keep an eye on Triston’s newly-created YouTube channel aimed at helping language professionals grow their businesses online.

News from the 2013 ProZ.com conference in Porto 2

This year’s ProZ.com International Conference is being held in the World Heritage city of Porto, Portugal, and I am having the pleasure of being one of the attendees, together with staff members Maria Kopnitsky and Jared Tabor, and more than 200 members! With 28 speakers and 30 sessions scheduled, this conference is one of the largest ProZ.com events organized in the last 5 years.

Attendees, as they arrived, getting ready for the opening session.

As the conference goes by, the organizers, Certified PRO Paula Ribeiro and members Maria Pereira and Rafaela Lemos, are working together with other language professionals to find the answer to a question that appears to be a major concern within the translation profession: “What are the new demands of the translation industry?” To address this concern, presentations on personal branding, SEO, the state of the industry and translation technology were offered earlier today. Sessions on meeting and keeping clients, CAT tools and ethical practices are reserved for tomorrow, Sunday 9th.

The social side of this event included so far: a photo tour, the visit to a cellar, a pre-conference powwow and the presence of Alejandro Moreno-Ramos, author of the MOX series, who was kind enough to take a couple of hours to autograph his books (thanks Alejandro!).

Alejandro autographing his books, “Mox” and “Mox II”.

Just a few hours ago, there was a gala dinner at Burmester Cellars, a cellar located in one of the most beautiful places of Vila Nova de Gaia. The food was great; the wine, exquisite; and the company, the best! Now getting ready for Sunday sessions and a post-conference powwow at Restaurante BibóPorto.

Click here to see what’s going on in this event in real time.

Congratulations organizers and attendees for this outstanding event!

Lucía