Ranking your ProZ.com profile: A tutorial by panelist Triston Goodwin 1

I recently had the pleasure of moderating a panel discussion entitled “What makes a great ProZ.com profile” during the Marketing & Recruitment day of ProZ.com’s annual virtual event series. During the session, co-panelists and outstanding ProZ.com members Fernanda Rocha and Triston Goodwin provided many tips and suggestions on how to get the most out of your presence on the site in order to attract more clients and find work. But, for as much as we were able to cover during the discussion, both panelists still had a lot more to say on the subject.

In the video below – made shortly after the panel – Triston describes other strategies to leverage your presence on ProZ.com to find work both on and off the site. What he describes is the concept of parasite ranking – which is, in Triston’s words, a technique used “to rank a page from another website that has really good metrics for a keyword that you want to rank for, then use that ranking to send people back to you.” Learn more in this tutorial:



Profile sections mentioned in this video:
Tagline
About Me
CV/Resume
Portfolio
Search Engine Optimization tab:

Title tag
Keywords (Focus on long-tail keywords!)
Preferred URL format

Suggested resources:
https://moz.com/researchtools/ose
http://kwfinder.com


Many thanks to Triston for this great tutorial on how to harness the power of effective SEO to improve your chances of meeting more (and better) clients!

Interested in learning more? Be sure to keep an eye on Triston’s newly-created YouTube channel aimed at helping language professionals grow their businesses online.

Web marketing for translators (part one) 19

Daniel Freedman, web strategist for LinguaLinx, writes today’s guest blog post, the first in a series on web marketing for translators:

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Do you hate marketing? Are you overwhelmed with contradictory advice from so-called Web experts, none of which seems to have much to do with translation? If so, this blog post is for you.

I’ll offer some surprising advice on a few of the highest priority, do-it-yourself things you can act on right away to get more business – without spending much money.

I’m going to advise you to disregard generic advice that doesn’t apply to you and to focus instead on just two key things:

  1. Establishing yourself as a translation expert
  2. Making sure you have a website that proves your expert status

Is your priority doing great work? Does marketing feel like a burden that gets in the way of that? If so, you’re in good company.

More…