Anastasia Kozhukhova is a certified English to Russian translator specialising in legal, marketing and website content and member of the Union of Translators of Russia, the ProZ.com Certified PRO Network and IAPTI. Her work with high-end clients in different countries and partnership with UK-based marketing experts has given her invaluable insights into international marketing and current business trends, which she actively implements in her translation business. Anastasia also runs business training for translators, helping them to increase their income and boost their professional standing.
ProZ.com can be an invaluable tool for freelance translators. From start-ups to established agencies, from individuals to multinational corporations, it can be a significant source of both one-off and regular clients. Knowing this is one thing, but making sure you stand out from the crowd can be quite another. Why should a client choose you over another translator with the same languages? Your profile is your virtual shop window, and it needs to make an impact.
When I started out, I had no idea what clients were looking for in a translator profile. It is no big surprise, then, that my quote response rate was not what I was hoping for. I attended marketing conferences, took courses, signed up for coaching with a London-based specialist and put all of this knowledge to the test in the translation industry.
I wanted to make my About Me page really stand out, as this is the first thing a client sees when he or she clicks through from my quote, so I decided to structure it as a landing page. This included using HTML, which I was not at all comfortable with – I’m sure you know the feeling. I enlisted the help of a web designer, who suggested a number of ways to make working with HTML much easier. I will explain how to get started, what to avoid and how to overcome technical difficulties in my webinar, ‘How to Make an Appealing “About me” Section to Win More Projects on ProZ.com’.
Once you have some basic HTML skills, it’s time to think about the appearance of your About Me landing page. A successful landing page is visually striking with high-quality marketing content. Professional, relevant images also have a big impact, as they create a connection with your potential client. It is always a good idea to break up larger chunks of text, too, and use icons and maps to highlight statistics and make your message clear and easy to read.
Putting all of this into practice resulted in an average of a response for every 5-6 quotes in my own translation business: a huge improvement on my previous untargeted, uninspired profile.
Are you ready to supercharge your About Me page and boost your quote response rate?
For more tips on creating a stunning and successful About Me section on ProZ.com, be sure to check out Anastasia’s webinar on this subject which will take place on May 30th.