In the past, the creation of a website to promote one’s freelance language services would have had to involve a team of professional web designers, developers and graphic artists. Nowadays, making a website to showcase your knowledge, skills and expertise as a translator or interpreter is as easy as ever, and possible to do without professional help.
In a poll featured on Nov 2, 2012, 35% of those who responded stated that they had their own professional website dedicated to promoting their translation or interpretation services. Another 27% said that they did not currently have a website, but that they would like one. Additionally, it was noted in the State of the industry: freelance translators in 2012 report that having a professional website was ranked as the third favorite channel for translator marketing, behind online platforms and emailing.
It’s clear that having a professional website, coupled with other initiatives, can work to your advantage towards building and maintaining a strong online presence. And, with the ever-increasing evolution and availability of hosting providers and content management systems, even those of us who are not particularly tech-savvy can create an effective website. Hosting providers such as GoDaddy and Bluehost, for example, enable you to choose a domain name and give you a space to store your website on their servers, making it available to the world. Content management systems like WordPress, Drupal and Joomla! help you upload, maintain and update your website’s content with ease.
ProZ.com members can also take advantage of a standard hosting package provided by ProZ.com to create a website dedicated to promoting their language services. To add content to their websites, site members can use ProZ.com’s SiteCreator, though they also have the option of using third party content management systems such as the ones mentioned above.
Would creating a website for your freelance translation or interpretation services really have an impact on your business? It’s undeniable that having a website can better help you market yourself by improving your search engine optimization, developing your “brand” and showcasing the services your provide.
Do you have a website to promote your freelance translation or interpretation services? If so, has it made an impact on your business?