This is the eighth post in the ten-part series providing information on ten different strategies for staying competitive and growing your translation business.
Eighth strategy: Building an online presence
In addition to social networking, language professionals are encouraged to build their online presence through their own professional websites.
Creating a website geared towards building or expanding your business means creating a professionally designed website that attracts visitors, optimized and updated regularly to beat competition.
Professional translators should approach their website with a client’s eyes and make sure the essentials are there (language pairs, services offered, contact information, testimonials, sample translations or recordings, important clients, past projects, formal training, among other details). A distinctive and unique domain name showing seriousness about the services being offered will set any professional translator apart.
How can I create my own website using ProZ.com?
ProZ.com members enjoy comprehensive web hosting services for free. Professional translators can register their domain or subdomain name and create their professional-looking website in minutes without knowing any HTML. The ProZ.com website creator assembles a fully functional website in minutes using the content from profiles. Find out more about ProZ.com hosting service here.
Do you have your own website? Share it below! Did your business improve after you set up your website? How?
Don’t forget to check the next post in this series on Attending translation industry events, to be posted shortly.