This is the ninth post in a series of weekly blog posts with tips to get the most out of translation industry events (click here to see a full list of previous posts). As explained in the first part, tips are grouped into “before the event”, “during the event” and “after the event” for easy reference. Please feel free to post below and share your tip(s)!
After the event
Tip 9: keep in touch
Translation industry events represent a great opportunity to meet potential clients and collaborators. However, meeting them and taking to them during the event may not be enough to get them to remember you and to later contact you for collaboration. So, what can you do to make sure event attendees you met and that may become clients keep your name in mind? Let’s see…
- Send them a nice-meeting-you email: if you did your homework during the event, you should have a few email addresses and business cards in your briefcase. Send a short email message to colleagues that have the potential of becoming business partners or clients (those who work in your expertise fields and language pairs, or those who own or work for translation companies). Let them know that it was nice meeting them and that you hope you can collaborate in the future. Make sure you are clear about the services you offer and that they may use. What’s important here is that you send them a personalized message and not a general one that you may send others as well.
- Add them to your social networks: search for potential clients and collaborators who attended the event in social and professional networks such as Facebook, Twitter and LinkedIn. When doing so, just make sure that your profile is a professional one or that the posts you make and that they see are related to the services you offer (most social networks allow you to set visibility and privacy permissions).
- Add them to your chat list: if you use chat software such as Skype, add potential clients you met as contacts. This may increase your chances of being contacted by them for rush projects or for projects for which they don’t have anyone in mind.
- Include their names in greetings or gift list: if once in a while you take some time to thank your clients or send them a card or a gift (for Christmas or New Year for example), make sure you include potential clients’ names in the recipient list as well. This will let them know that you keep them in mind and help them to keep your name in their mind as well.
- Invite them to future events you plan to attend: if there are any future events that you are planning to attend and that you believe may be of interest to these potential clients or colleagues, make sure you take a few minutes to invite them and show them that you are willing to see them again. You may invite them via email or social networks as long as your message is short and to the point.
In general, keeping in touch with potential clients is easier than meeting them for the first time. So, if you managed to leave your shyness aside and make an impression during the event, you should be able to stay connected afterwards, increasing your chances of getting collaboration requests and even making new friends. In the end, and as Socrates puts it, be slow to fall into friendship; but when thou art in, continue firm and constant.
How do you keep in touch with potential clients and collaborators?
The next –and last– part in this series will provide you with one last tip to get the most our of industry events. Keep in touch!